Retailers have anticipated consumers’ needs in these areas by offering a variety of innovations such as buy online, pick up in store and two-day shipping. These options can contribute to brand loyalty, as 93 percent say they are more likely to choose to shop at a specific retailer based on convenience.

81%

of respondents worldwide belong to one of two shopper groups: Value-based consumers (41%) who want convenience and products and brands that simplify their lives, and purpose-based consumers (40%) who seek products and services aligned with their personal values.

57%

of surveyed consumers globally are willing to change their purchasing habits to help reduce negative environmental impact.

71% 

of those surveyed who indicated transparency and traceability are very or extremely important for them are willing to pay a premium for brands that provide them.

35%

of consumers shop in “micromoments” at least weekly and

up to multiple times daily. Rather than being a planned, discrete activity, today’s always-on consumers now shop whenever and wherever the mood strikes them —  usually while doing something else.

Source: Meet the 2020 Consumers Driving Change, IBM Institute for Business Value in association with NRF