The new fundamentals of consumer shopping

Retailers have anticipated consumers’ needs in these areas by offering a variety of innovations such as buy online, pick up in store and two-day shipping. These options can contribute to brand loyalty, as 93 percent say they are more likely to choose to shop at a specific retailer based on convenience.


of respondents worldwide belong to one of two shopper groups: Value-based consumers (41%) who want convenience and products and brands that simplify their lives, and purpose-based consumers (40%) who seek products and services aligned with their personal values.


of surveyed consumers globally are willing to change their purchasing habits to help reduce negative environmental impact.


of those surveyed who indicated transparency and traceability are very or extremely important for them are willing to pay a premium for brands that provide them.


of consumers shop in “micromoments” at least weekly and

up to multiple times daily. Rather than being a planned, discrete activity, today’s always-on consumers now shop whenever and wherever the mood strikes them —  usually while doing something else.

Source: Meet the 2020 Consumers Driving Change, IBM Institute for Business Value in association with NRF

Share this post