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Increase your conversion
- Remove currency icons. It can reduce the willingness to spend money. The numbers in a price are fine, but somehow the banknotes are worth eliminating.
- If you offer free shipping on certain cart thresholds, let shoppers know at the start. And if you don’t offer anything, be transparent about shipping costs up front.
- Shoppers are more likely to try products or make repeat purchases if the business offers free shipping.
- Left digit effect. This pricing strategy is ubiquitous: items sell for, say, $ 8.99 instead of $ 9. Regardless of how trivial this trick is, people have a left-handed perception, and when reading any digital combination, even a three-digit one, they perceive the left first. So the $ 8.99 price looks like less than $ 9, although the difference is not significant.
- Limit the number of purchases per customer. Limiting the number of items, an acquisition that can acquire a frightening signal for him. The answer to the deficit is to increase savings, also increase the average check.
- If the data above intrigues you, put it to the test! If you manage an online retail business, employ a simple A/B test on offers with one being a discount and one being free shipping. Let the results speak for themselves.
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The fact that some respondents state that they expect to receive the item for free does not mean that this option should always be!
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Big players of e-commerce for instance Gap and Altheta do alternative things: $50 get free shipping, requiring shoppers to meet a shipping threshold. But, customer have possibility returns on all orders by prepaid shipping labels.
As we can see alternatives aren’t a bad thing. The statistics shows that 30% of shoppers say they are likely to increase their order size to meet shipping thresholds.
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